Sprite.com

We teamed up with Sprite to redesign their site and quench their customers' thirst for hip, new music at the same time.

Objective

As a part of our multi-year role as Digital Agency of Record for Sprite, we redesigned and re-launched Sprite.com, highlighting the brand’s new partnership with then up-and-coming hip-hop artist, Drake.

Approach

The site featured music by other up-and-coming artists highlighted in the Sprite Spark Music Mixer Facebook app, as well as details on how to get involved in the Under the Cap program, which offers free mobile content to customers who purchase a 20-ounce Sprite and text in the cap code. Visitors to the site can also watch current TV commercials in the Sprite Screening Room.

Results

The site was well received by both the client and the audience, and the flexible framework we created is still being utilized to effectively highlight new content each season.