Country Financial: Road Trips and Guitar Picks

Music is typically not synonymous with financial responsibility, but we changed that with Road Trips and Guitar Picks.

Objective

Partner with GPJ and financial service provider Country Financial to create a website to support the brand’s sponsorship of two major music tours. 

Approach

We created tripsandpicks.com, officially titled Road Trips and Guitar Picks. The site provided an exciting way to invite music fans and others alike to start thinking about their financial future and receive an enhanced concert experience in the process. The site promoted a 30-concert tour by music stars Jason Aldean and Jewel, and unique interactive experiences like the Road Trip Prep Quiz, Interactive Driving Challenge, and Downloadable Roadie Pass.

Results

The site engaged thousands of music fans with the brand, extended the physical concert experience to the web and across social media, and generated awareness for Country Financial.