POWERADE.COM

POWERADE came out with a new formula. We created a new digital space that allowed them to show it off.

Objective

Eager to tout their new formula and capture a larger share of the market, POWERADE asked us to create a site that reinforced their position as the only "complete sports drink."

Approach

Utilizing athlete partnerships and dynamic motion, we helped POWERADE make a splash with their new formula. Focusing on core attributes and top athletes helped the POWERADE brand effectively leverage a challenging budget to present the brand with style.

Results

The client was very pleased with the solution we provided, coming back to us for multiple ongoing phases of work. Our art direction was also leveraged to influence work being generated by other agencies working for the brand.