Nestea Ice

JUXT was selected by Coca-Cola to create a hilariously absurd interactive experience to support Coca-Cola’s launch of a unique new beverage, Nestea ICE. The site features original viral content, a t-shirt maker, and the introduction of “El Yielazo”, one of the more unforgettable characters on the web. The site was the highest performing site ever, and awarded with the London Advertising Award and a Gold ADDY.