FUSE: Just for the F of It
We weren't effin' around when we designed this site for a beloved music channel and their comedic rockstar TV-show host.
Objective
Create a viral web content experience that makes FUSE TV the coolest channel on a cable partners’ docket. We think this was the first B-to-B viral campaign ever attempted.
Approach
We designed an unforgettable website boasting a wealth of music-related content, all of which started with the letter F. Features included Mark Hoppus' blog, featured bands, hidden music downloads, a hilarious Fuseball game, a Fugly Fairy, and a French Ferret, all coming together to provide visitors a bit of Fuse-sponsored fun.
Results
The project generated huge buzz in the cable TV business and made it a must-have offering for cable providers in North America. It also performed great in the industry, garnering several awards and being featured in several design magazines.
