Adobe Shortcut to Brilliant

We teamed up with Adobe to create a multi-faceted experience that would help inspire even the most cutting-edge creatives.

Objective

Create an immersive web experience that inspires professional designers, photographers, and artists by showcasing some of the most innovative uses of the Adobe suite of software.

Approach

We brought all of its features to bear for this project, creating an unforgettable user and content experience that truly illustrated the power of Adobe’s tools combined with creative ingenuity. We combined Papervision3D with the latest version of Flash to create a rich, engaging environment for designers to explore. The project featured a series of content-infused case study chapters that brought stories to life in a way never before seen.

Results

The site far exceeded Adobe’s goals for brand interaction and traffic, and contributed significantly to online sales. The CMO of Adobe called it a “hallmark of all Adobe marketing.” It was also awarded by The Webby Awards, HOW Interactive Annual, and Addy Awards Gold.