Cisco Global Sales Experience
October 16, 2009
This year, Cisco Systems enlisted JUXT to create an unprecedented digital event for their annual Global Sales Meeting. In fact, the networking and communications giant asked the agency to transform the entire event into a 100% virtual experience – the first in Cisco history, dubbed GSX (Global Sales Experience).
The highlights? More than 19,000 Cisco employees from 89 countries and 24 time zones participated. At least 13,000 actively played "The Threshold", an alternate reality game featuring a sci-fi storyline that played out over 4 weeks. And most significantly, the sessions delivered comparable satisfaction scores to those of previous annual events, all at a jaw-dropping 90% cost savings. Check back soon for a case study video covering this groundbreaking global experience.
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